COPPAFEEL: 3D BOOBS

^{3D BOOBS}^{The HeTh}^{The Hello Boobs campaign was about getting people to introduce themselves to their boobs.

To get to know better them or maybe even give them nicknames.

Coppafeel were then given some big free media space.

So we thought why not bring the campaign to life with the world’s first AR boobs.

People could name and share their 3D boobs socially using an app.
From this campaign we got a 1,400% uplift in sign-ups to the boob-checking text reminder service.}